If you’re a small business owner or you’re just starting out, like many, you may think there’s no benefit in having a website when you can do everything on social media, please take your time to read this piece.
Here are 9 reasons why your business NEEDS a professional website
- YOUR BUSINESS WILL GAIN CREDIBILITY
More and more people are searching online for things they want, for solutions to their problems, to compare prices, or just to get some information about a store, restaurant or business before they purchase from them. If you don’t have a website, potential customers will go to your competitors who do, especially if you are a home-based business without a bricks-and-mortar address.
Having a website will not only provide the information they are looking for, but it will give your business credibility. It says, I am here, I mean business, and I am in it for the long haul.
- IT SAVES YOU MONEY IN THE LONG TERM
As a small business owner, especially one that is just starting out, you’re probably thinking you can’t afford a professional website. But you really can’t afford NOT to. Although the cost of designing a website varies depending on what you need on it, once it’s up and running, a professional website is worth the initial investment compared with the cost of traditional means of advertising, such as newspaper ads, radio commercials, promotional materials and even networking events that often include the cost of a meal or trade tables, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business long term.
- CUSTOMERS CAN BE KEPT INFORMED
A website is an effective way of introducing your customers to new services, letting them know about new products, announcing upcoming events and special promotions. You can also provide added value by posting tips, resources and other information through a blog on your website. Unlike print ads, newspaper articles and flyers, which quickly become outdated, your website can provide current information and news.
- A WEBSITE IS ALWAYS ACCESSIBLE
Unlike your bricks-and-mortar location, which is only open a few hours a day, a website is open 24 hours a day, 365 days a year. You can provide both regular and prospective customers the convenience of reviewing your products and services when your store or office is closed.
Not only that, with so many interactive features and add-ons available, visitors to your website can contact you, schedule appointments, request for your services directly through your website even when you’re away from your desk or after closing .
- A WEBSITE ENABLES YOU TO TARGET A WIDER AUDIENCE
Websites are accessible from anywhere in the world provided there is an internet connection.
Since more and more people have access to the internet, even in remote locations, you can target a much wider audience if your business has a website.
Whether you offer products or services, or you’re business or consumer based, your website provides you with an alternative location to sell. As a retailer, an eCommerce website is a great place to sell your products to a wider market. Think of all the people who can’t get to your bricks and mortar store that you could sell your products to.
Even service-based businesses can offer their services globally through a website. Now that we have so many affordable ways to communicate with people, we can do business with anyone, anywhere, any time. A website makes it so much easier to attract clients from a global market.
- IT PROVIDES A MEDIUM TO SHOWCASE YOUR WORK
No matter what type of business you’re in, a website is a great place to showcase your work or demonstrate your skills. You can demonstrate what makes your company or you unique.
If you have a website, your portfolio can be viewed by everyone anywhere and we can make you control what you want people to and how people interact with what they see.
- A WEBSITE SAVES YOU TIME
Time is money, Saving time is another great reason why your business needs a professional website.
Time is an important commodity in our ever increasing fast paced world even if you don’t attach a monetary value to it. Most people these days don’t have enough time for leisure, pleasure, family or healthy activities. Having a professionally designed website saves you time both in the short and long term.
By providing information to your customers online, you can save a vast amount of valuable time that you would otherwise spend communicating to your prospects.
Talking to customers on the phone, in messenger or emails, face-to-face at meetings, networking events or trade shows, it all takes time. Creating flyers, brochures and other promotional material takes time – time to plan, research, communicate to your designer, printer and so on. Not to mention the time needed to distribute your marketing material.
With a website, you can save time by providing information about your products and services in various online formats—graphics, video, ebooks, flip books— or as text right on the page—no distribution required. Once your website is up and running, it is available to your customers indefinitely, saving you time having to communicate the same message over and over again to different people.
- A WEBSITE CAN IMPROVE CUSTOMER SERVICE
A website is a great way to provide value added service to your customers and clients, and is a great way to keep them coming back to you when they need your products or services.
No matter what products you sell or do, you can share tips to your customers on how to use or care for the products they’ve purchased from you.
By including a FAQ on your website, you can regularly add articles or upload newsletters to answer all your customers’ questions you can keep them better informed and up-to-date.
So to stay competitive in this increasingly digital world, your business needs to get online.
Get a website today.
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Published By: Ifeoluwa ORISAKAHUNSI